How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 00:56
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
Patriots OTAs takeaways: Drake Maye rises, Stefon Diggs returns, rookie WR shines - Boston Herald
Perception
Good marketing is doing this well.
Processes
AI alone cannot solve the productivity puzzle - Financial Times
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Here come the glassholes, part II - Financial Times
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Price
Dejected Joshua Kimmich reacts to Germany’s Nations League defeat - Bavarian Football Works